The Glory that was Euro Disney Essay Example for Free

The Glory that was Euro Disney Essay When youve walked up the Rue la Paix at Paris, Been to the Louvre and the Tuileries, And to Versailles, although to go so far is A thing not quite consistent with your ease, Andbut the mass of objects quite a bar is To my describing what the traveller sees. You who have ever been to Paris, know; And you who have not been to Parisgo! John Ruskin, A Tour Through France Michael Eisner, CEO of Disney Co. once noted, â€Å"As Americans, the word ‘Euro’ is believed to mean glamorous or exciting. For Europeans, it turned out to be a term they associated with business, currency, and commerce. Renaming the park ‘Disneyland Paris’ was a way of identifying it with one of the most romantic and exciting cities in the world† This was maybe the reason why Walt Disney Company, a company renowned for its animated character, good films and theme parks, chose Paris for its second business venture outside the United States. In the 1980s, Eisner was able to export Walt Disney Company to Tokyo, and it was a huge success. Eisner wanted to make his Paris venture as successful as Tokyo Disneyland, however, the venture turned out to be a failure earning more debts for the company than actual profits. What has gone wrong? What were the actors which had lead to the failure of Euro Disney? These are questions which make good learning questions for management students. This paper aims to answer the following questions:: 1. Why did Disney choose Paris over the other sites in Europe that it was evaluating? 2. What were the external environmental factors that contributed to Euro-Disney’s failure in the early 1990’s and why? 3. What were the internal factors that contributed to Euro-Disney’s failure and why? The Beauty of Paris In order for us to know why Paris was the place chosen by Walt Disney for its business venture, let us first do a little background of this popular destination in the world. Paris, the capital city of France, is one of the most populated metropolitan areas in Europe (Stefan Helders, World Gazetteer). It is one of the worlds leading business and cultural centers today; in fact, Paris \is Europes biggest city economy, and is fifth in the Worlds list of cities by GDP. It is also now known as one of the most popular tourist destinations. Paris has been a symbol for classical Romance. However, in addition to its rich cultural heritage, Paris is also a magnet for corporate France, which is composed of innovative business companies, a motivated and skilled workforce and the political will to make business happen. According to the PARIS DEVELOPPEMENT, a project of the City of Paris and the Paris Chamber of Commerce and Industry, there are seven unique value propositions which makes it the right place to do business in, which are as follows, †¢ Paris is one of the richest urban centers in the world, equivalent to 5% of the total EU GDP. †¢ It is located at the heart of the Ile de France which ties with London for first place as a city to do business in, benefiting from market proximity, excellent infrastructure, qualified labor and security. †¢ Paris provides the nexus for several vibrant Trade Clusters – notably in the fields of design, digital and health. †¢ It is a centre for innovative companies, backed by a strong tradition and range of RD facilities. †¢ Paris is a major decision-making centre, and it serves as a host to the headquarters of international organisations (European Space Agency, OECD, UNESCO†¦), and trans-national corporations. †¢ Paris is the world capital for trade fairs, conferences and exhibitions. †¢ Paris is a beneficiary of an active local government that understands the needs of business and is putting resources to work in favor of creating, encouraging and promoting business. (Paris Developpement, 2006) Many business analysts have tried to explain the real motive in the expansion of Walt Disney Company abroad. It is believed that some of the reasons are cost cutting, in the form of cheap building material or labor. Cost cutting further leads to an increase in revenue and to better functioning with tax and labor laws. H This further leads to a success in market expansion. This was probably the reasons why Walt Disney Company chose Paris, France as the site of Euro Disneyland. The first theme park outside US in Tokyo, Japan was a huge success. Scimone in 1981 believed that the Walt Disney Executives believed they learned so much about operating a theme park in anther country, so they looked at Europe as the site of a forth park. This was because they have observed that Disney films have done better in Europe than in the United States. They believed that the public’s fascination wit Disney films could contribute to a future success of a Walt Disney Theme park in this area. Initially, there were two choices: Costa del Sol in Spain and Paris in France. Finally, the business executives of Walt Disney chose Paris because of ots larger population and its spectacular transportation network (Scimone, 1989). Paris also has a similar cold weather climate and latitude with Tokyo. Thus Paris was selected. The site for Euro Disneyland is Marne-la-Vallee, a large parcel of land, once used for agriculture. This place is an ideal geographic location, in the sense that it is located halfway between the two international airports of Orly and Roissy-Charles-de-Gaulle. The mode of transportation which connects Marne-la-Vallee with the Paris metropolis is the French railway regional express, making it an accessible area. External environmental factors There were a lot of issues which had confronted Disney Euro from the start. The idea of an American company running a French staff was a subject of debate and controversy. Critics have found it as a form of cultural imperialism or neoprovincialism. There were a lot of protest groups opposing the presence of Euro Disney in Paris. In June 1992, French framers had marched to Euro Disney in protest to American farm policies. All around, Euro Disney was met with criticism and protest. A journalist in the French newspaper Le Figaro wrote, â€Å"I wish with all my heart that the rebels would set fire to Disneyland. Ariane Mnouchkine, a Parisian stage director, named the concept a â€Å"cultural Chernobyl†; which later on became a phrase synonymous with Euro Disney, in its starting years. Another target of criticism and controversy is the fact that American executives demanded English to be spoken at all meetings. Euro Disneys management has also made a set of rules for its staff, which involved the use of make up, facial hair, tattoos and jewelry for personal appearance enhancement. This was much for the traditional Frenchmen to bear. As a result, French labour unions began to stage more protests on the streets, attacking the said appearance code, which appeared to them as â€Å"an attack on individual liberty. † Indeed, this issues revolved around the fact that French culture was way too far different from American culture. Some protest parties have labeled Disney as being insensitive to French culture, individualism, and privacy. The French Law focused more on individual or collective liberties, more than the American law. It told the French citizens to exercise their rights whenever necessary. In response to these reactions, Disney emphasized the fact that these efforts are for the good image and long term success of the park. Thor Degelmann, Euro Disney’s personal Director had remarked, â€Å"For us, the appearance code has a great effect from a product identification standpoint†¦without it we couldn’t be presenting the Disney product that people would be expecting. † The Walt Disney Company had been known for the implementation of their strict rules and risk management requirements. This may be unacceptable to the Frenchmen, who wanted to preserve their rich cultural heritage and establish their own individuality. Furthermore, Americans found it hard to deal wit the legal framework derived from the Napoleonic code. Shapiro in 1989 has illustrated a good example of the blending of two different systems, in the form of the difference in insurance laws in France and the United States. The French law requires an insurance policy that covers property damage and third-party claims stemming from construction-related defects. Walt Disney Company would have preferred to purchase a three-year contract as would be allowed by American standards, but could not since they were developing in another country. Instead, the Walt Disney Company had to abide by French Laws. All of these problems are what a typical foreign company experiences when doing business abroad. Indeed, a great deal pf time, patience, understanding, education and willingness to accept and compromise are necessary in this process. An example of the clashing culture between the Americans and the French is the issue of banning alcohol in its theme parks. The French met this with protest, as their tradition is to give a glass of wine to a guest during mealtimes. After much consideration, in May 1993, the Walt Disney Company changed its policy and allowed wine and beer in the Euro Disneyland theme park. American executives of the Walt Disney Company did not also understand the European breakfast norms. Disney executives, thinking that Europeans do not eat sit-down breakfasts, have reduced the number of restaurants serving breakfasts. This resulted to a cramped restaurant space jam packed with breakfast eaters who wanted bacon and eggs, a behavior that the Americans failed to realize before.

Adolph Hitler :: essays research papers

Adolf Hitler   Ã‚  Ã‚  Ã‚  Ã‚  Adolf Hitler was born to Alois and Klara Hitler in 1990 in Braunau, Austria. His parents couldn’t legally be married, because his mother was his father’s first cousin’s daughter. But they got permission from the Christian church in Rome, and were only an exception because Klara was already pregnant. When he was eight, the family moved to Vienna, which would be a city to hold quite an impact on Hitler’s ambitions.   Ã‚  Ã‚  Ã‚  Ã‚  When Adolf was 12, his father had died. His father was the only person that wouldn’t let his grades slip, so two years later he dropped out of school. Then Hitler’s luck worsened, and two short years after, his mother passed away. Once his mother was gone, Adolf was completely alone. In 1913, he moved to Munich looking for a place to be employed. But he did not leave Vienna with nothing. As he left, he kept two things in mind that were valued there: Anti-Semitism and the idea of German supremacy. Adolf had always been into the arts, when he was in Munich, he’d go to operas when he didn’t even have food. He was a very good sketch artist of buildings and architects, but he could not draw people very well. Art was one of the two classes, P.E. being the other, that he excelled in. As he entered the political world, he would continue his interests in the arts.   Ã‚  Ã‚  Ã‚  Ã‚  World War One hit on August 14, 1914. A few months later, he had joined up with the German army in the 16th Battalion. He became so dedicated to his battalion, that when people asked where he lived, he simply said, â€Å"The Sixteenth Battalion.† The reason why he had joined to fight for his country is because he wanted to purify the world. In his eyes, anybody who wasn’t German wasn’t part of the â€Å"Master Race†, which fell under Hitler’s idea of German Supremacy. Aryan was what the â€Å"Master Race† was deemed, which was a German with blonde hair and blue eyes. The irony of it is that he himself had brown hair and brown eyes, which he considered â€Å"not pure.† If you were not pure, you were to be cleansed, taken care of. If you were not with Adolf and his belief, you deserved to die. In 1916, he was shot and sent back to Germany. Then he soon returned healthy as ever.

Lecture Summary

The lecture is about traffic congestions, which is one of the major problems in the UK’s transport system. The lecture consists of 2 main points which are, firstly, the effects of the congestions and secondly, how the British government have tried to address the problem by creating the Integrated Transport Policy. The first point made by the lecturer is that overcrowded roads have its effects. First of all, they affect directly in the country’s economy, as all the lost time have its repercussion decreasing the productivity.Similarly, the pollution affects the local and global environment. In addition to this, has a detrimental effect on public health. In order to solve this problem, the lecturer states that the British government created the Integrated Transport Policy. They carried out a consultation and find out that the improvement of the transport system was not very successful and people prefer to use their own car. Finally, the lecturer moves to explain some succe ssful measures that the government approved with the purpose of reducing congestions.One of the measures was to enable some fast lines in the motorways for cars with more than one occupant. The other one was to charge car user to get access to the city centre from London. Both of the measures were successful and the money that they get from the congestion charging was invested in improving the public transport system. To summarise, the lecturer affirms that the best solution to the problem of overcrowded roads is to implement some small measures to each specific problem, instead of trying to one big solution which can solve all the problems.

Violence in Cartoons Essay - 724 Words

Violence in Cartoons In my opinion, there is an extreme amount of violence portrayed in cartoons. As a result, cartoons have been transformed into a fast expanding epidemic that is damaging to the audience of cartoon viewers throughout the country, and possibly around the world. Not only are cartoons physically violent, they are emotionally, mentally, socially, legally, and culturally attacking at human society of the past, present and future. During my extensive research, things that were observed were almost all types of cartoons I have ever come across, as well as expert’s ideas, parents intuition and how children react. Modern research and statistics done on the subject could reinforce most of their information. Among the†¦show more content†¦At such a young age, children are susceptible and vulnerable human beings. Haplessly, cartoons counteract against a child’s perception of things in the real world. They can even be socially damaging if taken too seriously. (clifford 24) Cartoons give children a false sense of immortality. Many cartoons act out the death of a character only to have the same character in perfect health only minutes later or in the next episode. These actions cause many children to have a distorted sense of mortality, almost instructing a child to think that death is temporary and not to be taken seriously. (palmer 45) Many times, cartoon characters seem invincible. This can lead to trouble especially jeopardous when a child looks up to, or views a cartoon character as a role model, as most children seem to do. The average American child spends 30 hours in front of the television weekly. A majority of this time is spent watching cartoons. (vos post) with so much time invested into watching violent animated programming, it tends to rival with the amount of time a child spends in school during a week. It is believed that a child’s mind emphasis is placed on what they observe throughout the majority of the day. Which tends to be a negative affect on the child do to cartoons. (kunkel b4) Considering these facts, one could come to the conclusion that cartoons could possibly be damaging to a child’s education. In 1997, juveniles caused 27%Show MoreRelatedCartoon Violence880 Words   |  4 Pages Cartoons on a television are glue to children. Children will spend hours a day watching their favorite cartoons, such as â€Å"SpongeBob SquarePants† or â€Å"Adventure Time.† Unfortunately, the content on these shows, and several others, can harm children. Directly, cartoons can affect how children think and act; additionally, this leads to the indirect effect of children physically hurting one another. Children daily see hundreds of violent acts on television. Most parents notice the obvious acts of goreRead MoreEssay on cartoon violence779 Words   |  4 Pages Animation Violence nbsp;nbsp;nbsp;nbsp;nbsp;Children from the ages 6-11 spend more time watching television than they do in the classroom. 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TimeRead MoreEssay Catoon Violence1043 Words   |  5 Pages Cartoon Violence nbsp;nbsp;nbsp;nbsp;nbsp;In the cartoon, All Dogs Go to Heaven, the main character, a dog, dies. When he arrives in heaven, he receives a watch that allows him to return to earth. After viewing this scene, Matthew, a five-year old boy, asked his mother when his dog would get her watch. Matthews dog passed away over a year ago, but because Matthew, as well as other children, is unable to separate real life from fiction; he believed that his dog would receive a watch and