Discussion questions-Managerial marketing Assignment

Conversation questions-Managerial showcasing - Assignment Example e recent years, there are barely any alternatives accessible to these organizations as a methods for looking to reintegrate with purchasers and give a positive brand picture. In any case, this ought not be comprehended to imply that these organizations are fundamentally obliterated and the picture is past recovery. Concerning the particular contextual analysis and the inquiry which was presented, it would be the decision of this specific understudy to incorporate with a fairly exorbitant and sweeping effort to shoppers. Though not many firms are eager to incorporate with such a methodology because of the way that it is extravagantly costly, it would be the contention of this understudy, speaking to a key partner inside Mattel, that such a methodology would eventually receive long haul benefits because of the way that shoppers would have any apprehensions that they may hold alleviated concerning the accepted procedures that the firm can coordinate and the level to which it truly consi ders the deficiencies of the past and looks emphatically towards the prizes and advancement of morals and duty later on. By looking to coordinate with shoppers dependent on these lines, a message and level of thankfulness for their business and absolution can at last be accomplished. Measurements should essentially be given to the partners inside the firm as a methods for urging them to extend the vital cash; in any case, it is the police of the understudy that once these measurements are given in the partners can see the drawn out remunerations that such a methodology could give, they will be more than ready to incorporate with such an open effort

The Corporate Ethics of Sears, Roebuck Co. - Free Essay Example

Running Head: THE CORPORATE ETHICS OF SEARS, ROEBUCK CO. The Corporate Ethics of Sears, Roebuck Co. Julia Sanchez Los Angeles Times Article Collections THE CORPORATE ETHICS OF SEARS, ROEBUCK CO. Abstract The Los Angeles Times collective article contains information about the 1992 Sears Automotive Services (Sears) and how their corporate ethical standards reduced the trust of millions of consumers. In 1992, many consumers complain about Sears’s ethics overcharging auto repairs by $200 or more for services the customer did not ask for nor needed. The Consumer Affairs department received numerous customers’ calling and complaining that they launched an investigation in California. Mr. Greg Rossiter, who was the spokesman for Sears, Roebuck Co. noted that a media broadcast would be announce throughout the state and quoted, â€Å"will note that if there were honest mistakes made, we will resolve them. The published article does not get into specific details about why it actually happened in the first place. Keyword: Ethics – standards of moral behavior that is accepted by society. THE CORPORATE ETHICS OF SEARS, ROEBUCK CO. Mr. Larry Lowery, a senior vice president for Booz, Allen and Hamilton, a Chicago based consulting firm stated, â€Å"It’s like certain crimes – it’s a hard tarnish to get ride of†. Sears had to make 28 million apologies for the one error they made and take time to be responsible to their loyal customers. Many years of Sears’s customers, many years of dedicated work to keep customers, why then did they not make that little ethical code check nd all would have been business as usual? Sears decided that they would run an advertising campaign explaining what happened and how they felt they were honest mistakes from the automotive services. Many businesses and consumers were not convinced that Sears could take on this advertising campaign and pull through. Too many consumers were convinced that the damaged was already done and that it was, â€Å"Obviously, its going to undermine that confidence they spent yea rs building up†, as stated by Mr. Edward A. Weller, an analyst with Montgomery Securities in San Francisco. George White and Andrea Maier (times staff writers)(1992), article was short but to the point. There are not many articles on the Sears 1992 Automotive experience. Maybe because this huge industry wan https://articles. latimes. com/1992-06-13/business/fi-123_1_auto-repair-centers https://www. brainmass. com/homework-help/business/business-analysis/176748 In June 1992, the California Department of Consumer Affairs accused Sears, Roebuck, and Co. f violating the states Auto Repair Act and sought to revoke the licenses of all Searss auto centers in California. The allegation resulted from an increasing number of consumer complaints and an undercover investigation of brake repairs. Other states quickly followed suit. Essentially, the charges alleged that Sears Auto Centers had been systematically misleading customers and charging them for unnecessary repairs. The California investigation attributed the problems to Sears

Realism Theory and Narcoterrorism Essays - 7379 Words

Former President Fernando Belaà ºnde Terry of Peru first defined the term â€Å"narco-terrorism† in 1983. The term was first created to describe terrorist-type attacks against Peru’s anti-narcotics police. President Terry used to the word â€Å"narco-terrorism† to attempt to describe the narcotics trafficker’s use of violence and intimidation to influence the policies of the government. However, the word narco-terrorism has more than just one definition. According to the DEA, narco-terrorism is defined as, â€Å"participation of groups or associated individuals in taxing, providing security for, otherwise aiding or abetting drug trafficking endeavors in an effort to further, or fund, terrorist activities.† However, the latest definition of the term†¦show more content†¦While the United States and Europe are the main importers of cocaine, the main exporters of cocaine are found in Latin America. Latin America has among one of the most imp acted nations involved in narco-terrorism. In Latin America, cocaine is known as the â€Å"atomic bomb†. The most impacted countries of narco-terrorism are Columbia, Mexico, and Peru. Columbia Columbia is historically the most impacted nation of narco-terrorism. Columbia was first declared an independent nation after the fall of Gran Columbia along with Ecuador and Venezuela in 1830. As of July 2011, CIA World Factbook has estimated its population to be about 44,725,543. Columbia has 1,138,910 sq km of land, approximately three times the size of California. However, according to the CIA World Factbook it is estimated that only 2.1% of the land is arable, 1.37% is already used for permanent crops, and the rest of its 96% is used for â€Å"other† reasons. According to the 2008 World Drug Report, over 99,000 ha of Columbian land is used for cocaine cultivation. Due to its ongoing civil wars and weak democratic government, Columbia has become a haven for narco-terrorism. Insurgent groups such as the Revolutionary Armed Forces of Colombia (FARC), National Liberation Army (ELN), and United Self Defense Forces of Colombia (AUC) have been known rely on drug trafficking to carry out bombings, extortion, kidnapping, and assassination. Narco-Terrorism in Colombia began as a response by the

Mechanical Engineer The Wheel Or The Road - 1445 Words

Which essential innovation came first, the wheel or the road? Well, that answer depends on who is asked. This question has been a common debate among engineers for a very long time; in fact, it might be as old as or older than the chicken and egg debate. A mechanical engineer might argue that the wheel had to have come first while a civil engineer would argue the opposite. Why has this been such a huge debate? Who is right? These are questions I have pondered for a while. I’ve always wondered why these specific engineers have argued about these specific items. Growing up with a mechanical engineer as a dad, I was raised with the knowledge that the wheel came first. When I was younger I just went along with my dad’s answer and never asked him to support his claim. I also didn’t know any civil engineers so I never heard the opposing view. Even though I’ve always been on the side of the wheel, I have never been absolutely sure. When Dr. Almeda asked us to cho ose a question we really cared about I thought of this topic immediately. One day I would like to become a mechanical engineer, and I might be faced with this question from an interviewer or a client. Through the research I am going to conduct I will hopefully find the answer. I started my research by interviewing/emailing a mechanical and civil engineer. Because the reason I am aware of this topic is because of my father, and because my father is a mechanical engineer, I decided that my first â€Å"interview† would be withShow MoreRelatedMechanical Engineering And Its Purpose1661 Words   |  7 Pages13 April 2015 Mechanical Engineering and Its Purpose in Society Mechanical engineering may seem like an abstract and unimportant concept to the average person, yet mechanical engineering has been around since the beginnings of humanity. Mechanical engineering is everywhere and we see the results of it in our lives every day. 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Relationship Between Price - Demand and Revenue-myassignmenthelp

Question: Write about theRelationship Between Price, Demand and Revenue. Answer: If a firm drops price, does it always increase its demand and revenue? Annotated Bibliography Source 1: Estimating flight-level price elasticities using online airline data: A first step toward integrating pricing, demand, and revenue optimization, peer reviewed journal article Mumbower, S., Garrow, L.A. and Higgins, M.J., 2014.Estimating flight-level price elasticities using online airline data: A first step toward integrating pricing, demand, and revenue optimization.Transportation Research Part A: Policy and Practice,66, pp.196-212. In this article, the price-demand conditions and dynamics of flight ticket booking and the factors on which these dynamics depend are taken into account. To study these dynamics, the article chooses Jet Blue Flights, a commercial airline and studies its business in four major transcontinental markets around the world (Jetblue.com, 2017). Using Least Square Methods, the article studies the price elasticity in this sector and derives several interesting relationships (Rao 2015). The price sensitivity of the business travellers are found to be less than that of those who avail flights for informal purposes; short distance flights price sensitivity are found to be considerably high and high price sensitivity is also found in case of promotional strategies taken by the competitors. The authors prescribes designing price slabs according to customers, depending upon the price elasticity of flight ticket demands of different types of clientele, which can increase the revenue of the study enterprise in the long run (Varian 2014). However, a more extensive study of these factors on the revenues of other goods and services could have made the article a robust one. Nevertheless, it can be used to form the methodological construct of the assignment to study whether a price drop always increases demand and profit of a firm (Wieseke, Alavi and Habel 2014). Source 2: Getting the Prices Right, An Evaluation of Pricing Parking by Demand in San Francisco, journal article Ovchinnikov, A. and Milner, J.M., 2012. Revenue management with end?of?period discounts in the presence of customer learning.Production and operations management,21(1), pp.69-84. The article deals with the problem of disparity in demand and supply of parking spaces in San Francisco, both in the budget parking spaces as well as the highly priced ones. This poses a serious problem for majority of drivers, barring a few who find a cheap parking space easily. Others need to waste fuel to drive around in search of a parking space (Jahanshani et al. 2014). On the other had the overpriced parking spaces remain under occupied due to low demand, thereby experiencing loss of revenue. According to this article, San Francisco has implemented a dynamic pricing programme for parking spaces, where the price is set according to the demand of drivers, block wise (Cowan 2012). The article gives an insight of how dynamic demand-specific pricing can help in maximising revenue. In spite of the fact that the article only remains constricted in one particular kind of service market in one geographical location, San Francisco, the underlying economic concept of the article is robust and applicable in general scenarios and therefore, the article can be used in the concerned assignment as a conceptual base (Peppers and Rogers 2016). Source 3: NZ Post prices to rise due to falling mail volumes, newspaper article Stuff.co.nz, J. (2017).NZ Post prices to rise due to falling mail volumes. [online] Stuff. Available at: https://www.stuff.co.nz/business/90720902/nz-post-stamp-prices-to-rise-due-to-falling-mail-volumes [Accessed 15 Aug. 2017]. This article tries to study how a fall in demand of a service, instead of decreasing the price of that service increases it as. To study this unusual phenomenon, the article takes into account the rise in price of sending letters and parcels, due to fall in letter volumes in the recent times, the country considered being New Zealand. According to this article, the drastic fall in letter mailing, with emails and online markets taking an upper hand, the mailing industry has to resort to price hike in order to earn profits and stay in the market (Jahanshani et al. 2014). However, the study, after interviewing people from different genre of the society, finds that this price hike, though will shift personal mailing more to online formats, it will not hamper number of letters posted on business and formal purposes by that extent, thereby not affecting the revenue coming from the latter negatively (Baumol and Blinder 2015). The context of the article, though related to studying the relationships between price, demand and revenue, the cause and effect studied here is opposite to that to be looked into in this assignment. Moreover, the area of study chosen in this article is very constricted and not that significant (Solomon 2014). Therefore, though this article has been reviewed, it will not be appropriate to use it as research supplement in this assignment. Source 4: Strategic Price Positioning for Revenue Management: The Effects of Relative Price Position and Fluctuation on Performance, article from university journal Noone, B.M., Canina, L. and Enz, C.A., 2013. Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance.Journal of Revenue and Pricing Management,12(3), pp.207-220. The article ventures into the detailed analysis of price revenue relationships and the relation between the revenue of a firm and the pricing strategies of the competitors of the firm. To study the above-mentioned relationships, the article takes data of 98% of all the branded hotels of the United States of America and runs regression analysis on the variables (Rao 2015). The study finds that strategic pricing, keeping in mind the pricing plans of the competitors in mind, can help in increasing the revenues of a particular enterprise. On the other hand, a highly instable pricing strategy, lacking foresight can affect the revenues of the company negatively (Malik et al. 2013). The authors give a detailed insight about the factors in the pricing strategies of a company that can affect its revenue collection, both positively and negatively. The article studies the effects of strategic pricing in the hotel industry. A more widespread research of these variables in other domains can increase the relevance of the article (Varian 2014). The concept of strategic pricing, taking into account the competitors strategy, as introduced in this article, can be useful for analyzing the research question to be dealt with in this assignment (Rios, McConnell and Brue 2013). Source 5: Supply and Demand: Why Markets Tick, professional site Imf.org (2017).Finance Development. [online] Finance Development | FD. Available at: https://www.imf.org/external/pubs/ft/fandd/basics/suppdem.htm [Accessed 15 Aug. 2017]. The article discusses the price revenue relationships, via demand, in different types of markets. For research purposes it takes into account perfectly competitive market, monopoly market and a market with temporary monopoly. It argues that, while in perfect competition, lowering price can help firm in getting larger market share and increase revenue, in monopoly lowering price though increase clientele but not to the extent of offsetting the decrease in revenue due to price reduction (Baumol and Blinder 2015). The article ventures in the basic microeconomic concepts to see the price, demand and revenue relationship, using the concept of price elasticity and market type. Being very broad in nature, it fails to accommodate the outliers of demand law and their price revenue connections (Pielow, Sioshansi and Roberts 2012). A more detailed research and several case studies can increase the suitability of the article to be used as research guideline. However, the clear approach of the article and its microeconomic explanations can be used as a conceptual base for the concerned assignment (Darpizio et al. 2015). References: Baumol, W.J. and Blinder, A.S., 2015.Microeconomics: Principles and policy. Cengage Learning. Cowan, S., 2012. Third Degree Price Discrimination and Consumer Surplus.The Journal of Industrial Economics,60(2), pp.333-345. Darpizio, C., Levato, F., Zito, D. and de Montgolfier, J., 2015. Luxury goods worldwide market study.Bain Company. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Jetblue.com (2017).JetBlue | Flights and Airline Tickets at Discount Prices. [online] Jetblue.com. Available at: https://www.jetblue.com/flights/#/ [Accessed 16 Aug. 2017]. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013.Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. Peppers, D. and Rogers, M., 2016.Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Pielow, A., Sioshansi, R. and Roberts, M.C., 2012.Modeling short-run electricity demand with long-term growth rates and consumer price elasticity in commercial and industrial sectors.Energy,46(1), pp.533-540. Rao, J.N., 2015.Small Area Estimation.John Wiley Sons, Ltd. Rios, M.C., McConnell, C.R. and Brue, S.L., 2013.Economics: Principles, problems, and policies. McGraw-Hill. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Varian, H.R., 2014.Intermediate Microeconomics: A Modern Approach: Ninth International Student Edition. WW Norton Company. Wieseke, J., Alavi, S. and Habel, J., 2014, October. Willing to pay more, eager to pay less: The role of customer loyalty in price negotiations.American Marketing Association.

Parts of Letter Essays - Politics, Activism,

Parts of Letter : Reasons for Martin Luther King Jr.'s Presence in Birmingham In the introduction, MLK explains his presence in Birmingham in response to the local clergymen's criticisms, which justify MLK's activities as "unwise and untimely" and question his involvement in the matter . MLK explains that he serves as the president of the Southern Christian Leadership Conference, an organization that operates in every southern state, with headquarters in Atlanta, Georgia. One of the affiliated organizations is the Alabama Chri stian Movement for Human Rights; t he affiliate in Birmingham asked him to be on call to engage in a nonviolent direct action program if it were deemed necessary. He is th ere mainly because of injustice. He was compelled to carry the "gospel of freedom" beyond his own home town. He recognizes that all communitie s and states are interconnected; w hatever affects one directly, affects all indirectly. Anyone who lives in the United States can never be considered an "outsider", as the clergy put it. He cri ticizes the clergymen for sitting on the sidelines and not expressing concern for the conditions that b rought about the demonstrations; they did not care in any way for the desegregation of blacks. The Four Basic Steps to Nonviolent Protest MLK wishes to explain to the clergyman the main causes of the demonstrations taking place in Birmingham; by doing so, he underscores the clergymen's ignorance of the events regarding the actions taken and their unwillingness to understand them . Martin Luther King Jr. explains to the clergy the four basic steps of any nonviolent camp aign in this part of the letter: c ollections of the facts to determine whether injustices exist; negotiation; self-purification; and direct action. It is obvious that raci al injustice engulfs Birmingham. Many n egroes have experience d grossly unjust treatment in the courts and t here have been more unsolved bombings of Negro homes and churches in Birmingham than in any other city in the nation. As injustice was present, negotiations were necessary. However, the Birmingham city administration consistently refused to engage in negotiation. One September, promises were made by merchantsfor example, to re move stores' humiliating racial signs. However, o nly a few signs were briefly removed and returned; the others remained. When negotiations did not wo rk, direct action was necessary. The SCLC began a series of workshops on nonviolence to keep demonstrators from retaliating against brutal police treatment. Easter weekend was decided as the right time to strike, due to an influx of customers in the commercial district during this time. Eventually, d emonstrations were postponed due to election time. The clergymen criticized that d irect action was not necessary and untimely . Martin Luther King replied that it was necessary to create tension, which would result in change. The new city administration, after the elections, was going to behave the same as the old administration; therefore, direct action must be taken. He reminds the clergy that he has not made a single gain in civil rights without legal and nonviolent pressure. Difference Between Unjust and Just Jurisdiction MLK includes this part in the essay to address why his campaign advocates breaking certain laws (sitting in white only areas, causing mayhem, etc.), while obeying others (outlawing segregation in schools, etc.) something the clergymen express a great deal of anxiety over . He believes that, per St. Augustine, "an unjust law is no law at all," and one has a moral responsibility to disobey unjust laws; while, the converse remains true for just laws. He defines just laws as laws that uplift human personality an d square with moral law, while any law that degrades the human personality and is not rooted in eternal and natural law is unjust. Therefore, all segregation statutes are unjust because segregation distorts the soul and damages the personality. Through more concrete examples, he explains that unjust laws are separation and inequality made legal and are enacted undemocratically. Both majority and minority groups must be observed under the same laws; t hose are the laws which are legal and just. Many negroes in Alabama are barred from voting in elections; therefore, the state g overnment was elected undemocratically . Civil disobedience in

The Three Strangers Essays

The Three Strangers Essays The Three Strangers Paper The Three Strangers Paper Essay Topic: The Stranger The clues that are given about the first strangers profession is that Thomas Hardy writes I have had some rough times lately, and have been forced to pick up what I can get in the way of wearing. So the stranger must be very poor and must be living on the streets.  We suspect that he is lying that he has a job because he says, But you hardly have heard of me.  The second stranger was much different than the first stranger. He had more manners, he was several years older than the first one. He was richer, and all he asked for was shelter to go to Casterbridge. The second stranger makes himself at home. The second stranger was the hangman, he was to hang the clockmaker who stole a sheep to feed his family. The third stranger was very frightened and ran away when he heard about the situation with the stolen sheep, and he was an escaped prisoner. You can tell that the prisoner was frightened because Hardy says, he hid under the tree and it was very obvious that he was hiding there. The first stranger returns, and chats to the second stranger and they go off in separate directions. This builds up a sense of mystery because all the strangers went in different directions which was suspicious and that everyone thought that they would have run in the same directions because they had known each other. I think at the end, this mystery story was designed to entertain and to instruct, because Thomas Hardy instructs us to believe in this story and NOT TO OPEN THE DOOR TO ANY SRANGERS! The other message for us in the story is that Should a man be hanged for stealing a sheep for his family because they are poor and hungry.  In A Vendetta Guy de Maupassant builds up a mystery story by writing about an old widow living only in a tiny cottage who is presently living with her son Anotine Saverini.  It is similar to Thomas Hardys story because he writes about a cottage as well. Different about these is that Thomas Hardy talks more of the surroundings and areas in the setting. They are both in bad moods, because the surroundings are described as a bad mood, like raining and it was a dull day. If an old widow is described in a setting it tells you straight away that this story is going to be a mystery story because an old widow living on her own, there is something bound to happen to her or her son. I think that Guy de Maupassant is trying to intensify the readers interest in the psychology of revenge and the way the person thinks, whereas in Thomas Hardys story he seems to litter his story with intriguing clues and fate leads throughout the narrative. In A Vendetta the ending was more horrific than The Three Strangers, and it keeps the reader entertained. It is about a woman who avenges her son because Nicolas Ravolatti had stabbed him treacherously. The old widow trains her gundog to kill people by grabbing at their throats and killing them.  I believe that although both stories use the usual formulaic devices of mystery story such as lonely and hostile environments, bizarre behaviour and puzzling relationships between people, a resolution or explanation, with a scattering of useful and useless clues (red herrings) there is much more to the mysteries that meet the eye.